Generative Engine Optimisation (GEO) agency in Australia
A GEO (Generative Engine Optimisation) agency shapes how generative AI understands and describes your brand across the web, not just on your own site. Cited AI is an Australian AI Search and AI Visibility agency, and GEO is one of our core specialisations: we map the sources ChatGPT, Gemini and Perplexity read for your category, fix inconsistent entity information, and earn genuine mentions on the pages those engines trust.
Where GEO comes from
The term comes from a 2023 Princeton-led research paper that measured visibility inside generative answers and found some content changes increased it by up to 40% in a controlled benchmark. That result is often overstated; our summary of what the Princeton study proved explains what it does and does not show. Definition: What is Generative Engine Optimisation?
Why GEO is mostly off-site work
In our October 2026 study of 138 AI answers about agencies in Australia, the engines cited 368 different pages, and 60 of the 138 answers (43%) cited at least one third-party “best of” list. Your own website is one input. Directories, list articles, reviews, publications and partner sites are the others, and engines look for agreement between them.
Our GEO workstreams
| Workstream | What it involves |
|---|---|
| Source mapping | Record which URLs each engine cites for your category prompts, and how often |
| Entity consistency | Same name, category, location and description across website, schema, Google Business Profile, Bing Places, LinkedIn and directories |
| Corroboration | Earn accurate inclusion on the lists, directories and publications the engines already cite. No paid placements disguised as editorial |
| Representation | Correct inaccurate descriptions at the source, not just on your own site |
| Original evidence | Publish data and examples others can cite, which gives engines a reason to quote you |
What we will not do
- Fake reviews, invented testimonials or AI-written “independent” articles about you.
- Mass-produced location or doorway pages.
- Prompt-injection tricks or hidden text aimed at AI crawlers. They are unreliable and can damage trust.
Generative Engine Optimisation for Australian businesses
Australian businesses have an advantage: in the same study, 519 of the 833 URLs the engines cited (about 62%) were on .au domains, so local directories, chambers and Australian publications carry real weight. We prioritise those before international platforms.
Why businesses choose Cited AI
| What you get with Cited AI | |
|---|---|
| Focus | AI search and AI visibility is our core service, not an add-on |
| Who does the work | Senior-led delivery, with direct access to the people doing the strategy and implementation |
| Measurement | Your own prompt set re-run across six AI engines every month, with mention rate and citation rate reported separately |
| Starting point | A free AI Visibility Audit, with a report in 3–5 business days |
| Pricing | Published pricing from $290 a month, with no long lock-ins |
| Method | A published methodology and original research you can check before you sign |
We will never promise that ChatGPT or any other engine will recommend you, because no one controls that. We will show you exactly where you stand, what we changed and what moved.
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Frequently asked questions
What is a GEO agency?
A GEO agency improves how generative AI engines such as ChatGPT, Gemini and Perplexity understand, describe and cite a brand, mainly through entity consistency, third-party corroboration and original evidence.
Is GEO the same as Generative Engine Optimisation?
Yes. GEO is the abbreviation. It overlaps heavily with AEO and AI SEO; the difference is emphasis.
How do you measure GEO?
By re-running a fixed set of prompts across engines and tracking mentions, accuracy, position and which sources are cited, compared with a documented baseline.
Find out what AI says about you today
Start with the free check, or book a consultant-reviewed AI Visibility Audit (report within 3–5 business days).
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